Alt-Text, Brand Guidelines, Retention Rate, Bounce Rate, End Users - Nitika | Content Strategist
Description
In this episode of Beyond Barriers, Nitika talks about accessibility incorporation in content. Be it interacting with end-users, writing Alt-Text, balancing the brand guidelines, or working with the design and development teams to ensure accessible experiences.
She talks in specific about how she often uses resultant numbers like improved retention rate and bounce rate to convince people on the importance of accessibility—win-win for the company as well as the end-users.
Watch Beyond Barriers on YouTube: https://www.youtube.com/@WallyAX
Timestamp:
(00:00 ) : Introduction and Overview
(03:10 ) : The Importance of Accessibility in Content and Design
(08:12 ) : Balancing Accessibility with Brand Guidelines
(11:20 ) : Measuring the Impact of Accessibility on User Engagement
(24:29 ) : Accessibility as a Disruptor in the Industry
(26:18 ) : The Role of Audits in Driving Accessibility
(29:13 ) : Closing Thoughts
#AccessibilityMatters #DigitalAccessibility #A11Y #AssistiveTechnology #CrossFunctionalTeams #DisabilityInclusion #AccessibleTechnology
United States
